Let me begin by saying that I’m no expert on this topic but these are just my observations from all the blogs that I’ve read in the past. Neither am I a very good writer myself, but that doesn’t mean I don’t have things to say. Not everybody gets an opportunity to go on television, radio or even for that matter write an article in the papers about their thoughts and their views on subjects that they’re really passionate about. That, I guess is what makes blogs even more special. It’s not just about thought leadership or preaching, blogs provide you with a platform where you can actually talk about what’s on your mind.
Well, I don’t want to go on ranting about how useful blogs are and how the power of online has empowered people across the globe..blahh…blah…., I’m sure you know about all of that by now. What I really wanted to talk about in this post is ‘writing styles’. It’s funny how I happened to stumble upon a blog by this expat, who has been living in India ever since she got married to an Indian DJ. But, I’m not going to bore you with that story now! What caught my attention was how she manages to capture the essence of India so beautifully through her posts despite not belonging from here. What I also liked about her blog is that she lets the pictures do all the talking and she keeps the text to a bare minimum. Honestly, I get put-off by longish posts, regardless of which, almost all my posts are epics! Getting back to the point, Sharell’s (Yup, that’s her name) posts are so crisp and narrative that I’m eager to read more. Maybe, it also has to do with the fact that it intrigues me to know how foreigners perceive India. You should give it a read, it’s called ‘Diary of a white Indian Housewife’.
Another interesting blog I came across is called, Coconut Chutney. The author again is a woman and quite a pretty one too 😉 I follow her on Twitter. She comes across as a modern day Tamilian girl, in her early twenties, doing a course in CA, grounded and with a strong value system. What made me take notice of her writing was how she wrote the exact same way she spoke. She couldn’t care a rat’s ass about grammatical errors or punctuations; she wrote her mind. She gets comments on her posts, in the hundreds. What makes her readers come back for more? Simple. Yes, she keeps it simple, no frills attached. I personally like this style of writing better; one should be able to write about things, keeping it in-line with their thoughts. Who defined blog etiquettes anyway? Think about it, who said you’ve to wear a suit and a tie to be taken seriously? It must have been some guy who liked wearing suits in the first place! Guess what? There are many more coconut chutney’s and couch potatoes (shameless self-publicity ;P ) out there, who don’t want to be bound by definitions of right and wrong set by some schmuck behind a computer screen somewhere. Too much propaganda, huh?
So let me try to wrap this is up by briefly describing the three types of bloggers who I’ve come across:
- The Preacher: The kind of person who likes to impart wisdom, writes with a ‘I know it all’ attitude, the kind who would insert graphs, formulas , infographics and all that kind of bullshit into their post just to give you the impression that they know what they’re talking about. Well, do they really?
- The Engager: This is the type of blogger who finds a fine balance between preaching and listening. The best route to take if you’re a business blogger, if you ask me. The readers feel like they’re a part of a discussion, where the author is sincerely seeking for their opinion/views.
- The Narrator: This is the kind of blogger who shares experiences and uses case-studies/examples to put across their point. Their writing styles are very captivating because they’re essentially good narrators and would talk about a topic as if they were narrating a story.
I better stop, before I write another epic! Before I leave you, let me ask you this; does it really matter how you write if you’re successful in sharing your message/thoughts to your readers?