Social media and the Indian healthcare industry – Opportunities and challenges

Participating in social media is not just an option any more. The real test of social media engagement now lies in whether we have the ability to sustain it and ensure scalability. While enterprises across industries are fast adopting the channel, the Indian healthcare industry is still grappling to get a foot in the door. There is a pertinent need for the healthcare industry to identify and capitalize on opportunities presented due to customers’ affinity to this platform.

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