Jonah Uses Retail Analytics to Save the Day for His Employer!

Retail Analytics
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Jonah sat at his workstation, gazing blankly at his computer screen. He had just come out of a meeting with Paula, the CIO at the Riverdale retail company, where Jonah worked as a Technology Consultant. The meeting hadn’t gone too well – Paula was not pleased with the fact that the management was laying the blame for last quarter’s dismal performance squarely on her department. Sales and marketing had identified obsolete legacy IT infrastructure to be the primary cause as to why they were not able to maximize the ROI on their investments. Paula demanded to know from Jonah, why they haven’t been able to procure and deploy solutions that would enable them to augment customer loyalty and provide the necessary impetus to drive repeat business. Jonah knew he was backed into a corner…

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