Brewed, Frothed And Served: The Starbucks Mobile Strategy

Ghost Written Post

In my last post, I talked about how mobile payments and digital wallets are fast capturing the imagination of consumers worldwide. While researching for that post, I stumbled upon quite a few references to Starbucks and their innovative mobile strategies, which led me to read-up on how Starbucks became a digital leader. And that’s how I got around to writing this post, where I’ve highlighted some of the innovative consumer-driven digital initiatives from the Starbucks mobile strategy.

Howard Schultz, Starbucks CEO Quote

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