Google did something on September 1^st which was unexpected, but not surprising – they remodeled their logo. Again. But this time, they may have actually got it right, despite all the flak from so-called ‘design experts’ who have called the new logo amateurish and unimaginative. It’s no secret that Google has had some trouble finding a logo they actually liked – which made them rejig the color-palette on numerous occasions. When you use primary colors in your logo, there’s a 50 – 50 chance, that it could look repulsive; add to that an ugly looking font, and your logo is the Frankenstein of the design world. But with the new custom geometric sans-serif typeface (called Product Sans) and better color saturation, the new Google logo looks quite at home in the 21^st century. Continue reading →