The retail industry is one of the pioneers in the IoT (Internet of Things) space and it is constantly looking to leverage technologies like mobile, cloud, RFID, beacons etc. to deliver Connected Retail services and better shopping experiences to its customers. Here’s a look at some of the key trends helping fortify the Connected Retail agenda.
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I perhaps spend about 30mins of each waking day either glancing through e-mails and text messages or taking calls, from brands that try to sell me everything from pizza to luxury condos. I am not exaggerating in the slightest, when I tell you that I literally have to say “No thank you, I am not looking for a personal loan” at least five times a day.
There is this factoid that says – every individual is ‘exposed’ to anywhere between 5000 – 20,000 brand messages in a single day. This could be true. But does that mean that the individual has ‘seen’ all those messages? Probably not. But I am going to make a guesstimate and say that the individual, a potential customer, pays attention to at least 5 – 10 ads/brand messages which they chance upon in a day. In such a scenario, how does the brand ensure that their message resonates with the customer and stands out, amidst the legions of unsolicited messages thrust at them?