According to PwC, the e-commerce industry in India is pegged to grow to 21.3 billion USD by the end of 2015, where as the e-tail sector would contribute 6 billion USD. Unarguably, India is in the midst of an e-commerce boom, which is only set to surge further as more and more homes have access to the internet and to smartphones. While debates around internet penetration, smartphone adoption, the e-commerce bubble, offline vs. online, valuations etc. lingers on, the hyper-local segment in India has been hotting-up. The emergence of hyper-local startups like Jugnoo, Zopper, Grofers and PepperTap, hasn’t just managed to augment the supply chain and boost delivery networks, they’ve also put the offline vs. online debate to rest by marrying the both, to provide customers the best of both worlds. Continue reading →