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Tag: Marketing
Jonah Uses Retail Analytics to Save the Day for His Employer!
Jonah sat at his workstation, gazing blankly at his computer screen. He had just come out of a meeting with Paula, the CIO at the Riverdale retail… Read more “Jonah Uses Retail Analytics to Save the Day for His Employer!”
How Big Data Agility Will Help Solve the Sales Conundrum
The volume of user-generated data that is churned out through digital platforms has grown exponentially over the years. Internet Live Stats shows that Google receives over 47,000… Read more “How Big Data Agility Will Help Solve the Sales Conundrum”
Social Media Data: A Goldmine Waiting To Be Mined
I perhaps spend about 30mins of each waking day either glancing through e-mails and text messages or taking calls, from brands that try to sell me everything… Read more “Social Media Data: A Goldmine Waiting To Be Mined”
Social media and the Indian healthcare industry – Opportunities and challenges
Participating in social media is not just an option any more. The real test of social media engagement now lies in whether we have the ability to… Read more “Social media and the Indian healthcare industry – Opportunities and challenges”
Social Media Marketing: B2B Vs B2C
The whole world is going gaga over Social Media these days, and the rationale for that is the augmented awareness about its potential. Individuals have begun to… Read more “Social Media Marketing: B2B Vs B2C”
