Zomato, the India-based global restaurant search and discovery service, has been on an acquisition spree lately, in a bid to help the brand foray into new markets, and offer a comprehensive suite of restaurant services including discovery, online ordering, delivery, table reservations and payments, to its customers. We got talking with Zomato’s India Business Head for Online Ordering, Mukund Kulashekaran, who tells us why the brand decided to enter the online ordering space and also reveals the company’s plans to enter into new markets, and launch new services. Continue reading
Ghost Written Post
In my last post, I talked about how mobile payments and digital wallets are fast capturing the imagination of consumers worldwide. While researching for that post, I stumbled upon quite a few references to Starbucks and their innovative mobile strategies, which led me to read-up on how Starbucks became a digital leader. And that’s how I got around to writing this post, where I’ve highlighted some of the innovative consumer-driven digital initiatives from the Starbucks mobile strategy.