Most healthcare institutions have adopted the third wave of IT, which has allowed them to digitize their enterprise – including channels, processes and care-coordination initiatives. Having said that, most of them are still struggling to address patients’ challenges like burgeoning costs, inadequate access to healthcare services, and poor care quality. On the one hand you have digital-savvy customers who demand access to cutting-edge solutions and services, and on the other, you have patients who cannot afford even the most basic healthcare services. The task is cut out for healthcare institutions – providers have to modernize and refresh their IT infrastructure, and at the same time, ensure that they leverage digital technologies to make healthcare affordable to all.
So here we’re, in the year 2013. The good news is that the ‘bubble’ we’ve all come to know as social media is still intact! In fact, it’s soaring. With a spurt in internet and smartphone penetration over the past few years, more users are connected through social media today than what most of us would’ve expected until sometime back. Social has become one of the top buzzwords today – in schools/colleges, conference/board rooms, brainstorming sessions and even in our very own homes. It’s transforming the way we communicate, collaborate, entertain and consume/share information. The ‘what’ has already been addressed, the ‘why’ and ‘when’ is inessential, what we really need to now focus on is the ‘how’. How are we going to leverage social media to improve how individuals connect to one another and how brands connect with customers? Because at the end of the day, isn’t that what social media is all about?
Let’s take a crack at the second part of the ‘How’, shall we?