[Interview]: We’re Closing In On The #1 Player In Online Ordering In India – Mukund Kulashekaran, Zomato

Zomato, the India-based global restaurant search and discovery service, has been on an acquisition spree lately, in a bid to help the brand foray into new markets, and offer a comprehensive suite of restaurant services including discovery, online ordering, delivery, table reservations and payments, to its customers. We got talking with Zomato’s India Business Head for Online Ordering, Mukund Kulashekaran, who tells us why the brand decided to enter the online ordering space and also reveals the company’s plans to enter into new markets, and launch new services. Here’s the unedited transcript of that interview –

Zomato Order

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My Entry Into Zomato’s TVC Script Contest

Zomato had conducted a contest inviting scripts for their new series of TVCs featuring their brand ambassadors Rocky and Mayur. I happened to hear about this contest by chance and I thought why not give it a shot. I was pretty confident about my contest entry at first, but about a week after I send in my script, I realized how amateurish it was! However, since I put in the effort, I didn’t want it to go to waste and hence publishing it here. Oh by the way, the contest ended in April and Zomato has announced that they have not picked any winners 🙂 Continue reading